We are closely tied-up with the farmers because we believe that intermediaries create a jargon route between business and farmers. We purely focus on a direct link with the farmers mainly due to threefold reason, firstly the bond would be strong as we come closer, secondly we would be able to produce the products on lower margin and thirdly the farmers would be directly benefited. We value the farmers as equal as customers by providing substantial technical and financial assistance.
To strengthen the relationship with farmers we have created a direct pathway to reach the farmers by minimizing the intermediaries on the way. We believe in contract farming which purely supports the hypothesis we made. We assured farmers to provide risk free return.